With so many options to personalize your Wayfarers, today you can find a pair to uniquely complement your face shape, as well as the color and tone of your skin, hair and eyes.
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READ MORE about cool sunglasses How to choose a pair of Wayfarers to match your personal style
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In 2006, Ray-Ban parent-company EssilorLuxottica relaunched Wayfarers with another style update and a three-city international tour featuring a concert and rock-and-roll photography exhibit.
In 2002, Ray-Ban improved the frame-style when it introduced a slightly smaller, more rounded variation on the classic, produced with new materials and updated production methods. And while they have seen cycles in popularity, they keep coming back: a bold, iconic fashion statement that is truly timeless. Ray-Ban has exclusively manufactured the original, authentic Wayfarer sunglasses continuously since their inception. Ray-Ban Wayfarer sunglasses have been often-imitated but never duplicated. After waning in the 1970s, Wayfarer-style sunglasses made a comeback in the 1980s, gracing celebrity faces like Michael Jackson, Madonna, the Blues Brothers, Tom Cruise and Jack Nicholson. In the 1950s and 1960s, cultural icons such as James Dean, Muhammad Ali, Marilyn Monroe, Bob Dylan, Andy Warhol, Buddy Holly, The Beatles and JFK sported Wayfarers on- and off-screen. SEE RELATED: The ultimate Ray-Ban Wayfarer guide Defining cool for seven decades These early Ray-Bans featured tear-shaped lenses set in the same wire frames that characterized most eyewear up to that time.Īlong with their bold, flared shape, in 1952, Wayfarer sunglasses pioneered the molded plastic frame and green UV-deflecting lens that blocked 85% of UV rays without noticeable color distortion. Ray-Ban initially became popular during WWII after producing the first aviator sunglasses to shield bomber pilots’ eyes from the intense sun to which they were exposed as they flew missions above the clouds in locations around the world. Their story is one of humble beginnings, new ideas challenging old conventions, and reinvention. The best-selling sunglasses of all time, Ray-Ban Wayfarer sunglasses make a bold statement today, just as they did when the first pairs debuted in 1952: “I am here, and I will stand up and be counted.” These sunglasses have a fascinating history.
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